The lightning motif used in Louis Vuitton jewelry has been perceived as an expression of support for Russia’s attack on Ukraine
LV Volt Collection | LOUIS VUITTON via YouTube
French fashion house Louis Vuitton is facing an unexpected wave of negative feedback for its new jewelry collection. The LV Volt, which was unveiled on Tuesday, was said to be an expression of support for Russia’s attack against Ukraine by symbol-conscious critics.
The collection came under fire for using a common symbol of electricity, the lightning bolt, as a motif. Commenters reacting en masse with ‘vomit’ emojis on the brand’s Instagram page apparently believe it to be too similar to the letter ‘Z’.
The Russian military has used the letter ‘Z’ to mark combat vehicles used in the offensive against Kiev. Supporters of Ukraine claim this now-tarnished letter of the English alphabet should be treated like the Nazi swastika.