‘Rossgram’ will start functioning on March 28
Russian entrepreneur Alexander Zobov has announced that he is launching a homegrown version of Instagram following parent company Meta’s banning in the country over policies on the Ukraine offensive.
The Russian alternative will be called Rossgram and its launch is scheduled for March 28. The app will be available for Android and IOS users.
“Right now you have the opportunity to become the first users with special privileges. First, access will be open to top bloggers and partners. Regular users will be able to access in April 2022,” says the company’s website.
Rossgram is expected to have all the same functions as Instagram, including photo and video publications, communicating through an in-built messenger, and leaving comments under other people’s posts.
The social media platform will, apparently, offer additional tools of monetization for bloggers through paid content, fundraising, and referral programs.
The company said initial access will be open to “sponsors and investors” and regular users will be able to access the platform from April.
“For partners, we provide early access to the service and more interesting conditions for advertising on the site,” Zobov said.
Alexander Zobov is described on the website as a specialist in digital marketing and the creator of barter network “Web commune”. Rossgram’s second co-founder, Kirill Filimonov, is described as an entrepreneur and the CEO of a tourism company, “The Russian Italy”.